Happy World Chocolate Day to everyone out there!
Well, I have been a chocolate lover since I was a kid. And no it’s not a cliché. Not every girl likes chocolate. For instance, my best friend. She isn’t crazy about these sugary delights. Occasionally, she gorges on Kit Kat or dairy milk (the normal one). And that too she takes hardly a cube.
On the other hand, I have been a maniac. Back in college, whenever I used to help someone for their assignments or project files; all I asked was for chocolates. They used to be happy that they got away in a cheap way and used to feel weird too as I never demanded money or treats at restaurants. I always demanded chocolates.
Yes, I love them. I have a sweet tooth and chocolates have been my mood lifter and celebrator. I remember on almost all my birthdays, I have received chocolates in bulk by my friends. The lot was enough to last until the next birthday. And every year, my stock got refilled.
Please trust me when I say this, I have never bought chocolate for myself! I never had to. I always got it from my friends on birthdays (as mentioned above) or by my relatives at festivals like Raksha Bandhan, Bhai Dooj, exam results, get together, etc.
I got this habit from my mom I guess. Even she loves chocolates. It is our blood pressure lifter too. Since we both often have low blood pressure; we pop a few pieces to maintain our BP levels. And yes, we eat a few pieces. We can’t just get away with one or two squares.
Coming to my favorite chocolates, they would be Dairy Milk Silk and Hersheys! The creaminess of silk and its smooth texture works as anesthesia for me. Its quirky advertisements are not only melodious but also convey a cute yet meaningful message. Kiss me close your eyes has been imprinted in our minds for sure all thanks to their creative ads. I loved the puppet and library scenarios. Dairy Milk’s saath samundar paar ad has a place in everyone’s lives. The visual of the mother in law and daughter in law (saas bahu) breaking the ice over the chocolate and dancing madly in a stranger’s wedding procession (baraat) is humorous and loving. Their kuch meetha ho jaaye campaign was successful in bringing about a major change in the consumer’s perception that occasions can be celebrated with the easily accessible chocolates too. The traditional sweets aren’t a pre-requisite. Those bite-sized Hersheys are little drops of heaven and just melt in your mouth. You can never be satiated with just a few. You will end up craving for more.
Watch the TVC on https://www.youtube.com/watch?v=Jsd37yacnDo
Watch the TVC on https://www.youtube.com/watch?v=sJg5D061Ars
Chocolate as a sweet and as a flavor rules our meals. Be it truffle cakes or choco chip pastries, cornetto ice creams or dough nuts, momos or gol gappas, cookies or brownies; they have created a place in our mens in various ways.
Despite being a chocolate lover, I have never made any dish with it! I never felt like. I like chocolates the way they are. Well, of course, I love the chocolate flavor everywhere be it cakes or muffins. But I could never gather the courage to prepare a chocolaty dish. Well, writing this piece gives me the motivation that I should sometime soon!
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